Sunday, 15 May 2016

Performance Spotlight - Nike Kyrie 1

Nike is a globally recognized and a market leader in sports wear and equipment. Unlike its other competition, Nike is a prestigious company to be sponsored with. Under the Nike endorsement program are many iconic NBA superstars such as Lebron James, Kobe Bryant, Kevin Durant, Vince Carter and Kyrie Irving which help boost its popularity and demand. Nike's sponsorship deals provides the opportunity for superstars that are marketable enough for their very own signature shoe. As a result of its growing popularity, Nike's success labelled them as a market leader also in assurance in department of durability and performance. 


The signature shoe for Kyrie Irving brings out the best of your game in the hardwood floor. Kyrie Irving is a professional basketball player for the Cleveland Cavaliers. Kyrie is a 3x time NBA All-Star, All-Star MVP (2014), NBA Rookie of the year (2012), and a gold medalist of the FIBA World Cup 2014. Kyrie has acquired many plausible accolades in his 4 years in the NBA and has also scored a sponsorship opportunity with Nike. Oh and a bonus fact - He is born and raised in Melbourne, Australia. Another Aussie in the NBA!


Kyrie 1 Front
Kyrie 1 front & Back
This shoe has been in my possession for about 2 years now. Within those two years, I have used these shoes in all of my basketball activity in various types of location whether it may be in the hardwood floor or in the concrete jungle. I definitely enjoy this shoe because it is very comfortable, it is aesthetically pleasing and it does the job right. The shoe is perfect for running, jumping and maneuvering on the court. The Kyrie 1 uses the new full length "bone traction pattern" which is very promising and performs extremely well. It enables the user to change their speed with ease and grip on the hardwood floor. The shoe is very aggressive and when dust are caught in the pattern, it can create loud squeak. 

Bone traction pattern
The shoe is designed for all positions but mostly focused for players who play guard. The shoe has a forefoot zoom unit and phylon foam heel setup. This enables stability in a quick change of movement an and also supports your feet from breaking your ankles. The material and design of the shoe creates amazing court feel and responsiveness. It provides great bounce and impact protection for those vigorous jumping. 

Forefront zoom
Just like Kyrie's game, the shoe mimics his explosiveness in the court. Check out his highlight during the Rookie Showcase in 2014. 


I truly enjoy this shoe and I would definitely recommend it for you guards out there that need a shoe that is responsive, well cushioned and just simply flexible. If you want a deeper review of this shoe, check out kickgenius's performance review of the shoe. 


There are many signature shoes out there in the market by various NBA stars in all positions. This shoe I believe caters to a target more for guards who runs and jumps compared to other positions. This has very responsive and aggressive traction to outmaneuver your defenders. It is amazing and by far my favorite basketball shoe.

Keep Ballin' my fellow sneakerheads,
Dean


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